How Health Technology Could Improve Customer Experience
Any business in the healthcare sector seeking to improve customer experience, popularly known as CX, may benefit from using health technology. Data from Forrester Research shows that 6% of brands that took part in the 2023 U.S. Customer Experience rankings saw increases in quality of customer experiences. 8x8’s chief technology officer, Bryan Martin, believes this may be because brands aren’t investing in processes and tools to enhance customer experiences. To boost customer experiences, healthcare organizations can concentrate on: Automation and Artificial Intelligence The use of manual processes is frustrating, not only for organizations but also to patients. Automation of an…